MEET THE TEAM

Navigating Success Across Borders

Explore the global journeys of our team members who harness their cross-continental experiences to drive your business forward in a connected world.

Guy Hearn

AGENT OF CHANGE

Guy is a 25-year insights, media, measurement, and strategy professional based in Singapore since 2005. He has worked with multi-national blue chips through to innovative start-ups across multiple categories, throughout the region.

He specializes in the following areas:

MEDIA

Creation and Application of Customised Media Tools Media Planning and Effectiveness

STRATEGY

Pitch Consultancy Ideas Generation
Data Strategy and Architecture
E-Commerce, Ad Tech and Mar Tech Consultancy

MEASUREMENT

Data Analytics and Market Mix Modelling Attribution and Predictive Modelling

INSIGHT

Consumer Insight generation from innovative methodologies Market Entry and Segmentation
Training and Knowledge Transfer

Christine Hou

EXECUTIVE CONSULTANT

A seasoned marketing strategist with 20+ years of experience, has journeyed from Unilever China to leadership roles in top 4A advertising networks. Her expertise spans FMCG, Premium Lifestyle, Travel and Healthcare sectors.

Her focus areas encompass Branding, Marketing Science, Creative Solutions, Content and Media strategies.

At Virtus Asia Consulting, Christine fulfills her ambition as the trusted strategic partner she's always sought.

Clement Tsang

EXECUTIVE ADVISOR

Clement brings 25 years of experience across the Australian, Southeast Asian, and Chinese markets, leading service teams that empower clients to elevate their marketing efforts through specialized expertise in digital media, measurement systems, and technology orchestration for actionable, data-driven insights.

More recently, he has collaborated with entrepreneurs, sports organizations, and community groups in small to medium teams, leveraging his digital transformation skills to build capabilities and processes that meet the expectations of today’s customers and audiences. His advisory work spans governance structures, sustainable asset development, technology roadmaps, systems integration, and partnership channel enablement, among other strategic programs.

Clement’s fresh perspective and insightful approach are invaluable to Virtus, enabling us to craft distinctive solutions for our clients.

Munguli Sangtam

CREATIVE DIRECTOR

Munguli Sangtam (Mung) is a multifaceted creative- with his offerings in Graphic Design, Illustration, Web Design and Branding. This multidimensional approach to creativity allows him to seamlessly transition between roles, constantly expanding his vast repertoire of skills.

With a rich experience, ranging from start-ups in India's dynamic market to steering branding strategies for international MNCs and pioneering Web-3 initiatives. In these, Mung has donned many hats - from Graphic Designer and Illustrator to that of a fullfledged Creative Director. His celebrated engagements includes working with the Rajasthan Royals- a franchise in the world’s second biggest sports tournament, the Indian Premier League, watched by over 1.5 billion fans globally. In addition, Mung has spearheaded multiple successful ad campaigns for brands including MAC Cosmetics in South-East Asia.

At his core, Mung is driven by the power of design to solve problems and enact change. A staunch believer that addressing challenges with genuine, innovative solutions can create significant value and foster positive transformation in the world. Now, as part of Virtus Consulting Asia, Mung is poised to ripple his impact-driven philosophy across industries.

Mawi Pendoza

DIRECTOR OF OPERATIONS

Mawi is an organizational expert, always on the lookout for solutions and ways to create efficient workflows. With nearly a decade of experience in the marketing industry, she has played a key role in building and shaping numerous start-up brands and agencies across Asia and the United States.

Mawi specializes in:

Workflow Optimization
Streamlining Processes
Content Strategy, Writing, and Development
Project Management

Fluent in English, Filipino, and Spanish, Mawi is known for her exceptional communication skills, problem-solving abilities, and keen organizational prowess.

Leslie Zhang

VICE PRESIDENT FOR SALES

Leslie is a seasoned expert with over 14 years of global experience in Mar-Tech, Ad-Tech, and AI-driven big data. A graduate of Shanghai Jiao Tong University, he specializes in strategic planning and marketing for SaaS (Software as a Service) products, digital ecosystem empowerment, and the digital transformation of the retail industry.

Career Highlights

Beintoo, Italy

As Head of Sales for China, Leslie played a pivotal role in commercializing iconic mobile games like Fruit Ninja and Temple Run. He also innovated monetization strategies for touch-screen gaming, setting industry benchmarks.

Adobe, Greater China

As Head of Sales, Leslie led Adobe Advertising Cloud's commercial initiatives, driving significant business expansion across the region.

Tencent

At Tencent, Leslie served as an Industry Expert within the Smart Retail division and Tencent Data Cloud. He provided cutting-edge digital transformation solutions to globally renowned companies, including L’Oréal, Ford, Estée Lauder, and LVMH.

Tezign, Vice President

In 2019, Leslie became Vice President at Tezign, leading the Data Intelligence department. Under his leadership, the company secured nearly $100 million USD in Series C funding from Sequoia Capital and Legend Capital. His strategic direction contributed to Tezign’s evolution into a Unicorn AI company.

Leslie’s extensive experience across different industries, make him a transformative leader in the ever-evolving digital and technology landscape.

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We are eager to learn more about your business and discuss how we can help you achieve your goals. Get in touch with us today to begin the journey towards success.